The number of bike cyclist are growing, as women age the participation rate lowers and predominately fall in the caucasian race. The enthusiasm has increased by 12 percent over the decade*. Female cycling interest is growing in interest and bicycle retailers and suppliers are not capitalizing on this market.
Female average annual riding show an increase if cycking for the ages 18 to 24, while riding drops off between the ages of 25 to 34 and 35 to 44. Riding picks up for riders 65 to 74 and 75-plus age groups. This statistic has direct correlation with the child rearing age groups (25 to 34 and 35 to 44) decreasing. The bikes need more inclusion for the family base and have bikes accessible and safe for familes of multiple ages. The group that will participate in this type of bike culture enjoy “family-time”, being active and being safe. The demographics are predominately caucasian, leaving out black, Hispanic, Asian and some other non-white race. These numbers demonstrate that by making suburban streets safer and more cycle-friendly females and minorites will be more attracted to cycling.
An uncomplicated, simple design that will attract the hipsters and contemporary followers. The simple color scheme comprising of a variety of four colors, hones into the simplistic nature and not the mainstream nature of a city. The information that is presented is not complex and quick to reference, where to find the business and the website. The wheel shows what the business is about and that rides are an emphasis of the business with the tag line “let’s ride”. The cityscape is on the outside of the wheel that encourages more city riding. The sunset is behind the buildings to set the beautiful scenery and mood that will be captured when you are on your bike.